About Us

We created STR Copywriters so Airbnb hosts can spend less time crafting and optimising their listing descriptions and more time being 5-star Airbnb hosts.

We’ve been writing property copy for over a decade, including descriptions for vacation rentals.

Located on the beautiful Sunshine Coast, we’ve experienced first-hand the increased demand for professionally written holiday rental listings both here and around the world. This is where STR Copywriters come in.

We understand what it takes to craft compelling, optimised Airbnb listings that help guests feel excited about their temporary home away from home, wherever that may be in the world, while complying with the rules and standards set by Airbnb and other holiday rental listing sites like Stayz.

And as frequent travellers ourselves, we know first-hand what people are looking for when they book holiday accommodation.

Want to know more? Check out our services page for our Airbnb listing package.

WRITE MY LISTING

Arial view of Point Cartwright Sunshine Coast Queensland

Meet The Team

Natalie Atkinson

Natalie Atkinson is a former award-winning real estate agent who established a successful career on the Sunshine Coast working for several high-profile agencies. After her children were born, Natalie focussed on building property-related online businesses, including STR Copywriters.

After her experience in the industry and talking with Airbnb hosts, Natalie identified that writing captivating Airbnb descriptions is one task many hosts struggle with because they are busy juggling so many other aspects of running a successful Airbnb.

The public face of STRCopywriters, Natalie, liaises with hosts and agents, markets the services, and distributes newsletters, in addition to actively researching and brainstorming additional copy-related services that may be of benefit to those in the Airbnb industry.

Joanna Jones

Joanna Jones holds a Bachelor of Business-Communication from Queensland University of Technology (QUT), majoring in Journalism and Public Relations, graduating in 1991 with Distinction. Joanna spent the first 15 years of her career as a newspaper journalist both overseas and in Australia, including working at the Sunshine Coast Daily and was Editor of the Sunshine Valley News (now called Sunshine Valley Gazette) for eight years.

Since 2008, Joanna has been working in the property industry using her communication skills in property-related copy, including property editorials, media releases, agent profiles, website content and award submissions. Joanna’s clients were originally Sunshine Coast-based, but she now writes for agents nationwide.

Joanna’s copy is aimed at selling the benefits of the property, highlighting points of difference, injecting emotional appeal, and generating enquiry; her words create a complementary narrative to the images.

Melissa Goodwin

Melissa holds a bachelor’s degree in English and History and has a background in writing and research. She is a published author and online content writer for a popular Australian website that has been featured in The Sydney Morning Herald, Women’s Weekly, The Age, Canstar, and other media publications.

Melissa has worked in the content marketing industry for the past 15 years writing website and social media copy that helps businesses build brand authority, trust, and generate sales. She has written for clients such as Lendlease, Blackmores and Energy Australia.

Since 2020, Melissa has been writing property copy nationwide. When looking at Airbnb listings, people want to know, ‘Is this property right for me? ‘ To convey all the details, you need more than just pictures; a well-written, internet-optimised description matches the right guest with the right property, increasing guest satisfaction.

Ready to Elevate Your Airbnb Listing?

Or, if you would like more information about our copywriting package or to view our frequently asked questions, check out our service page.

Book Your Airbnb Copywriting